While the food industry was new to both of them, Kent and Cindy Greaver were not new to business ownership.  Pulling from their diverse backgrounds – executive and legal secretarial positions for Cindy and their family-owned business of servicing chemical chemistry analyzers in the wine industry and medical labs, they eagerly (and somewhat naively) accepted the challenge of a new business creating a Temecula artisan food product. 

Were there hiccups? Of course. Their first co-packer went out of business overnight, leaving them without product for their weekly farmer’s markets, and they unwisely invested in glittery marketing campaigns in the beginning, leaving them in some debt before they settled into a business plan that worked, dividing up the responsibilities between them to realize their vision. 

Kent has taken over the fulfillment (shipping and delivery) side of the business and is always coming up with innovative ideas for more efficient packaging and processes. Cindy keeps the books, inventory and enjoys the more creative side of the business.  They both love to meet their customers, chatting with them not only about their jellies, but sharing life experiences and getting to know them.

When they get a minute outside of the business, they relish time with their grands, traveling and supporting local eateries.  Cindy will be teaching her granddaughter piano this year and loves gardening and her TRX workouts.  Kent, an amateur radio operator, may be found with his handheld radio most days or thumbing through muscle car magazines, dreaming…